Like any type of industry, the frozen pizza industry changes as consumer tastes change. This is directly aligning with what people want to buy. In order to stay competitive and stand out in the market, your frozen pizza has to be in line with the current trends that dictate what consumers are looking for. If you don’t follow frozen pizza trends, you may get buried under all of the options available to consumers.
In this article, we discuss the latest frozen pizza trends and the changes that many manufacturers have to follow in the frozen pizza industry. We will also discuss some of the tactics you can use to stand out as more and more frozen pizza manufacturers are joining the market.
Healthy Pizzas
It comes as no surprise that one of the biggest changes in the frozen pizza industry is centered on health. More and more industries are being impacted by trends that have a health-focused approach.
Consumers want a healthy pizza that still maintains the taste and convenience of standard frozen pizzas. This includes keto-friendly options, cauliflower crust, gluten-free pizzas, and high-protein pizzas.
This healthy eating trend has specifically focused on finding alternatives to traditional pizza dough. Not only does this cater to the more health-focused consumers, but it also provides options for those with gluten allergies.
Gourmet Pizzas
With so many different types of frozen pizzas on the market, consumers are now wanting more high-quality options. Because of this, the demand for gourmet pizzas has risen significantly as consumers are looking for restaurant-quality flavors and ingredients.
The latest pizza market trends also show that consumers are willing to pay more for gourmet frozen pizzas if they like the quality. Overall, the convenience of buying a frozen pizza has finally made this industry much more competitive with traditional pizza establishments.
Plant-Based Pizzas
A significant food trend that has impacted many industries is the plant-based movement. This is just one frozen pizza industry change that is catering to not only health-focused consumers but also those who are following plant-based or vegan diets.
Frozen pizza manufacturing companies should get on board with plant-based pizzas. This is a trend that doesn’t look to be going anywhere soon. Even those who do not follow a plant-based or vegan diet often gravitate to these options as they are viewed as being healthier and more ethical.
Snack-Sized Pizzas
One somewhat surprising change in the frozen pizza industry that is growing in popularity is snack-sized pizzas. Although single-serve pizzas have always been popular, they seem to be making an even bigger splash as more consumers are gravitating toward them for their size and convenience.
Snack-sized pizzas create an even more convenient frozen pizza option for consumers by creating a more versatile meal. They don’t have to commit to a full-sized pizza anymore. This is perfect for those who may eat alone or are watching their portion sizes.
Ways to Stand Out in the Frozen Pizza Market
The frozen pizza industry is ever-evolving, which is why it is essential for frozen pizza manufacturers to stay up-to-date with the latest trends. Not only will this help you stay competitive with other manufacturers, but it will also help you stand out among consumers.
Keep in mind that the backbone of standing out and generating more frozen pizza sales is simply creating a high-quality product. At Quantum, we provide all of the manufacturing tools and systems you need to produce frozen pizzas that are high quality, consistent, low waste, and cost-effective.
Here are some tips that can help you stand out in the frozen pizza market and establish a more significant consumer base.
Seasonal Pizzas
Something that many companies tend to overlook is the seasonal trends around frozen pizza sales. Although frozen pizza is not considered to be a seasonal food, seasonal fluctuations do impact how popular frozen pizza is among consumers. For instance, fall and winter are considered to be peak seasons for frozen pizza.
To take advantage of this, you may want to provide seasonal pizzas during the fall and winter months to further increase sales. You could also counteract the slower summer and spring months by offering pizza flavors that are more in line with what consumers are looking for as the weather warms up.
Pizza Styles
Because consumers are starting to lean more towards frozen pizza options, you should increase the options you provide. This is especially true since consumers are becoming more interested in gourmet pizzas and are looking to branch out into different styles.
You may want to consider providing options like New York-style pizza, Greek-style pizza, Chicago-style pizza, etc. The more options you provide, the more consumers you attract who may have specific tastes.
Signature Pizzas
Consumers love to have options, especially when it comes to convenient favorites like frozen pizza. One way to stand out from the crowd and attract more consumers is to provide signature pizza flavors. When you offer signature pizzas, you are creating a consumer base of people who can only get certain pizzas from your company.
Signature pizzas also provide a way of creating a whole new category in the frozen pizza market. This category isn’t already saturated with other options.
Allergy and Diet-Friendly Pizzas
As we have mentioned, allergy and diet-friendly pizzas are slowly growing in popularity among frozen pizza consumers. That is why healthy pizzas and plant-based pizzas are starting to become more in demand among a wider variety of pizza lovers.
Frozen pizza manufacturing companies need to start adding allergy and diet-friendly options as a way of staying up-to-date. These are options that many consumers have to choose over more traditional frozen pizzas. Other consumers are also choosing these options as a way of consuming healthier and more ethical foods.
Stay Competitive With Quantum Pizza Equipment
Part of standing out is simply producing frozen pizzas that are high-quality and consistent. This is something we help manufacturers do at Quantum. Our frozen pizza production systems are top-of-the-line and help to streamline productivity, consistency, and quality. Contact our team today to upgrade your frozen pizza production process to maximize efficiency and cost.